Examination of Strategies and Methods of Migration from Analogue to Digital Terrestrial Broadcasting and Implementation of New Services
Final Report [Question 8/1]
This report discusses best practices for the transition from analogue to digital television and shares communication strategies to accelerate the process of public awareness about digital broadcasting, spectrum issues related to the Analogue Switch-Off (ASO), and the use of the released spectrum (Digital Dividend) to implement new services and applications.
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Communication strategies to accelerate the process of public awareness about digital broadcasting
Because of the scarcity of frequencies, a long simulcast phase may not be possible in all countries. Thus, viewers have to get ready for the digital television switchover on relatively short notice. The switch-off therefore has to be accompanied by comprehensive communication strategies supported by all involved actors.
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