In 2019, the world celebrates crossing major thresholds in global internet adoption. Fifty years ago, in 1969, when the very first data packets were transmitted over what is now known as the internet, the internet only comprised four network nodes at universities in the United States. Today, the latest data from network equipment manufacturer Cisco Systems estimates 21.7 billion devices are connected. Whereas the first packets were only a few kilobits in order to send the letters ‘L’ and ‘O’ (for ‘login’, before the network crashed), today on average over 74,500 GB of data are sent every single second.